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Oliver Buchannon
Taneil Currie

Results-driven marketing leader with a proven track record of driving revenue growth for tech companies and organizations. Expertise in content strategy, executing impactful demand generation campaigns, storytelling and optimizing digital marketing initiatives across social media, SEO/SEM channels. I excel in turning visionary concepts into revenue-driving realities, consistently exceeding targets by leveraging creativity, strategy, and flawless execution. I’m passionate about making a measurable impact on both projects and the individuals I collaborate with. Currently, leveraging AI innovations and storytelling to ignite growth and achieve impactful results.

Growth Marketing

From Idea to Investment: Building Fundable AI SaaS

Dec 13, 2025

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10 min read

From Idea to Investment: Building Fundable AI SaaS

Why validation matters more than ever in the age of instant AI development

Taneil Currie
Taneil Currie

Growth Marketing

What Billy Goatz Taught Me About TikTok Marketing

Dec 6, 2025

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10 min read

What Billy Goatz Taught Me About TikTok Marketing

A B2B marketer's reluctant dive into short-form video, and the baby goat that changed everything

Taneil Currie
Taneil Currie

Growth Marketing

When AI Overviews Turn Your Comments Into Front-Page News

Nov 29, 2025

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8 min read

When AI Overviews Turn Your Comments Into Front-Page News

How search results are surfacing years of "hidden" social media conversations, and what it means for your brand

Taneil Currie
Taneil Currie

Growth Marketing

How to Use Reddit's API + AI to Find Your Exact Ad Audience Before You Spend a Dollar

Nov 8, 2025

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11 min read

How to Use Reddit's API + AI to Find Your Exact Ad Audience Before You Spend a Dollar

Using Reddit and AI to Build Smarter Ad Targeting

Taneil Currie
Taneil Currie

Growth Marketing

How B2B Technical Buyers Will Use AI Differently

Oct 31, 2025

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5 min read

How B2B Technical Buyers Will Use AI Differently

Why most Generative Engine Optimization advice misses the mark for specialized industries

Taneil Currie
Taneil Currie

Leadership

AI Fluency Is Not Just for Individuals. It Is a Leadership Skill

Oct 11, 2025

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5 min read

AI Fluency Is Not Just for Individuals. It Is a Leadership Skill

Why the future of AI in organizations depends as much on leadership as it does on technology

Taneil Currie
Taneil Currie

Brand Building

How Emirates Turned a Hotel Suite Into a Masterclass in Luxury Marketing

Oct 4, 2025

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9 min read

How Emirates Turned a Hotel Suite Into a Masterclass in Luxury Marketing

How Emirates chose authentic experience over shortcuts and created marketing that actually matters

Taneil Currie
Taneil Currie

AI Tools

What Happens When AI Meets the Things We Love Most

Oct 1, 2025

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3 min read

What Happens When AI Meets the Things We Love Most

The more AI fills the internet with content, the more people may crave something real

Taneil Currie
Taneil Currie

Growth Marketing

Why LinkedIn Ads Drain Budgets (And the Audit Process That Changes That)

Sep 27, 2025

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11 min read

Why LinkedIn Ads Drain Budgets (And the Audit Process That Changes That)

The Process Failures Behind Every Expensive LinkedIn Disappointment

Taneil Currie
Taneil Currie

Growth Marketing

The Growth Marketer's Guide to API-Driven Automation

Sep 21, 2025

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13 min read

The Growth Marketer's Guide to API-Driven Automation

How to connect signals, data, and actions into automated workflows that run your go-to-market strategy

Taneil Currie
Taneil Currie

Growth Marketing

Why ClickUp's Viral TikTok Strategy Should Terrify Every B2B Marketer

Sep 14, 2025

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8 min read

Why ClickUp's Viral TikTok Strategy Should Terrify Every B2B Marketer

How one project management platform is rewriting the rules while competitors play it safe

Taneil Currie
Taneil Currie

Growth Marketing

Why Your Best-Informed Prospects Are Your Hardest to Convert

Aug 30, 2025

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7 min read

Why Your Best-Informed Prospects Are Your Hardest to Convert

Why AI is making research more technical and decisions more human

Taneil Currie
Taneil Currie

AI Workflows

Your Company Probably Has a Knowledge Problem

Aug 18, 2025

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6 min read

Your Company Probably Has a Knowledge Problem

The real AI opportunity may be helping teams find what already exists

Taneil Currie
Taneil Currie

Growth Marketing

From Hockey Mom to Seven-Figure Exit: How One T-Shirt Became a Business

Jul 27, 2025

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13 min read

From Hockey Mom to Seven-Figure Exit: How One T-Shirt Became a Business

What happens when you solve a problem you actually understand

Taneil Currie
Taneil Currie

Growth Marketing

When Storytelling Beats ROI

Jul 19, 2025

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7 min read

When Storytelling Beats ROI

How one video changed everything I thought I knew about marketing value

Taneil Currie
Taneil Currie

Customer Insights

What Smaller Clients Can Teach You That Enterprise Clients Often Cannot

Jul 12, 2025

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3 min read

What Smaller Clients Can Teach You That Enterprise Clients Often Cannot

What lower-revenue clients can teach you about friction, usability, and growth

Taneil Currie
Taneil Currie

Leadership

Meetings About Meetings: The Productivity Death Spiral

Jul 5, 2025

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6 min read

Meetings About Meetings: The Productivity Death Spiral

How successful companies accidentally kill their own efficiency

Taneil Currie
Taneil Currie

AI Workflows

Why Your Best Sales Reps Will Love AI Prospecting

Jun 28, 2025

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5 min read

Why Your Best Sales Reps Will Love AI Prospecting

How tools like Clay free up top performers to work on what they do best rather than replacing them

Taneil Currie
Taneil Currie

Leadership

Your Team Isn't Lazy, Your Instructions Are Just Bad

Jun 14, 2025

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5 min read

Your Team Isn't Lazy, Your Instructions Are Just Bad

What AI taught me about the real reason teams underperform

Taneil Currie
Taneil Currie

Website Experience

Your Website Might Be Organized Like an Overstuffed Pantry

May 31, 2025

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7 min read

Your Website Might Be Organized Like an Overstuffed Pantry

Why user experience often breaks down slowly and how AI can help you fix it faster

Taneil Currie
Taneil Currie

Brand Building

Why the Best Marketing Doesn't Feel Like Marketing: Lessons from Lincoln Continental

May 10, 2025

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7 min read

Why the Best Marketing Doesn't Feel Like Marketing: Lessons from Lincoln Continental

How one automotive campaign created authentic connections instead of just selling cars

Taneil Currie
Taneil Currie

Website Experience

Your Mobile Web Experience Is Why Your Conversion Rates Are Low

Apr 19, 2025

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14 min read

Your Mobile Web Experience Is Why Your Conversion Rates Are Low

Taneil Currie
Taneil Currie

Customer Insights

Don't Assume Your Customers Are Happy: Ask Them!

Feb 22, 2025

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13 min read

Don't Assume Your Customers Are Happy: Ask Them!

How to build feedback loops and early warning systems that prevent churn

Taneil Currie
Taneil Currie

Website Experience

AEO Is Not New. It Is SEO With a New Spotlight

Jan 11, 2025

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5 min read

AEO Is Not New. It Is SEO With a New Spotlight

What the rise of AI search means for blog content, authority, and being found online

Taneil Currie
Taneil Currie

Growth Marketing

Most A/B Tests Fail. That's the Point.

Jan 4, 2025

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6 min read

Most A/B Tests Fail. That's the Point.

Why companies that test consistently beat those that test perfectly

Taneil Currie
Taneil Currie
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